The Social Media Marketing Process
My social media marketing service for all types of businesses are really simple. I research your business and the competition to set a strategy. I take what I find and build the foundation. And then I directly manage your social media presence.
Social media marketing is a very powerful tool when built around the right insights. I plan on getting into the heads of your competition and potential customers to make sure we have that knowledge. Then I plan to become an extension of your internal marketing department so I can become more than just “consultants.”
Once I’ve been on board, I will develop groundbreaking social media campaigns and create a comprehensive social media marketing strategy that will serve as the foundation for the future of your online marketing.
Yes, I know you have social media assets in place. But with more and more people converging onto the web to research the products they wish to buy and the company they want to support, it’s increasingly important to use these social media assets as a marketing tool that makes your brand stand out among the competition. This phase puts all the “Phase I” pieces in place so that I can flawlessly execute our strategy.
My social media marketing service brings brands to life online. Companies trust me to manage all aspects of their social media marketing campaigns. From optimizing their social media posts to managing their social advertising budgets to monitoring social media conversations, I do it all. In this phase, you’ll see that your interactions with customers will happen much more frequently. You will begin to see your online community strengthen. And after some time and cultivation, you’ll have reliable online assets that you’ll be able to utilize for years to come.
Building Trust via Thought Leadership
In an age where the web, social and mobile technologies have changed the way we make buying decisions, traditional “push” marketing techniques are no longer as effective as they once were.
Potential buyers are looking for useful, relevant information to help them make the right purchase.
Today, marketing initiatives from organizations that are solely based on self-promotion, hyperbole, and rhetoric are seen by many people as being less trustworthy. Less credible.
What buyers are looking for is information that they consider as being objective, independent, informative and up-to-date – which is where content marketing comes in.
Content marketing can be defined as being the creation and distribution of media (e.g. articles, images, infographics, videos, white papers, podcasts, etc.) to attract your target audience with information that they regard as helping make a purchasing decision.
The objective is to help drive the customer to take action based upon what they read, see, or hear – ultimately leading to some kind of commercial gain. We help you define content strategy, select appropriate channels and formats, and create and distribute the content. We also deploy tools to measure the effectiveness of your content marketing to help optimize efforts and maximize Return-On-Investment.
Start Your Free Consultation
Talk to me and discuss your business goals and I will show you various ways how you can achieve them quickly and efficiently. Learn more tips on social media by visiting my blog.